It's tempting to feed the ego. Or I can let the chips fall as they may. Sometimes the ego steals the chips, then cleverly places them inside a Ruffles bag, which it leaves out in the open! I get hungry or tired and feel compelled to eat just one Ruffles (Ruffle?), then I start thinking I can control not only my appetite but the Ruffles themselves! That's the essential dilemma: chips. Pringles are even worse.