NOOM is one more company making $$ on the backs of the millions of Americans who are fat, and getting fatter. Diets don't work. Counting calories doesn't work. Low-fat, "healthy" foods don't work. If they did, the last 40+ years of sound government advice, RD expertise, doctors telling patients to "eat less, move more," massive exercise programs, and the rest would have .... worked. Instead, we are facing an ever-growing obesity epidemic, along with diabetes galore. We have a hormonal problem, not a food problem. Our insulin levels are out of whack from eating carb and sugar-rich foods. The processed food industry, along with fast food, is part of the problem but the bad weight-loss advice that centers on just cutting back calories is all wrong. The calories in-calories out model is wrong, too, and science is beginning to prove it--finally. Maybe the majority of RDs and doctors will catch up soon.